A Santa Cruz is born
Nottingham is home to the infamous legend of Robin Hood, but it's also home to a master bike builder.
From a meticulously clean workshop and storefront that bears his name, Joe builds and maintains bikes for a growing fanbase in the UK. His bike build videos are shot and edited with the same patience and attention to detail as his customers builds.
The contrast between high speed downhill mountain biking and the calm steady build of the machines the sport requires sets the perfect balance. So grab a coffee, get comfortable and let Joe's Santa Cruz bike build remind you of just how amazing these machines are.
You can check out Joes website at: https://www.joesbikes.co.uk/